Please stop talking about the demise of the traditional book! To do so in the same breath as the Amazon Kindle gives this contraption way more credibility than it’s due.
The defenders of this device say we shouldn’t rush to judgment while at the same time they make such extraordinary associations.
It’s marketing. That’s all.
UPDATE: Ultimately, we're going to describe all the hype surrounding the Amazon Kindle as "The Little Bandwagon Effect That Couldn't".
I mean, Amazon said to the media, 'jump', and the media responded, 'how high'? (Here's a particularly embarrassing example from Businessweek.)
But the public won't have any of this. The level of resistance is due in large part to how far the claims for this device simply defy common sense.
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