Simplicity vs. Complexity in Design Rematch

Don Norman's at it again! Here's his wonderful description of the balance that designers need to observe between complexity and simplicity:

"The mark of the great designer is the ability to provide what people need without excessive complexity, without feature bloat. Simplicity should never be the goal. Follow the famous Einstein quote: "Everything should be made as simple as possible, but not simpler." Complex things will require complexity. It is the job of the designer to manage that complexity with skill and grace."

He says this unfortunately in the context of a completely gratuitous squabble with Chicago-based developers, 37signals (here's their response). Nevertheless, it's an approach I find quite appealing -- certainly more than his earlier attempt which led to this post.