Keep It Fields!

 As anyone familiar with Chicago knows, changing the name of "Marshall Fields" to "Macy's" by Federated Department Stores is a sore subject around here.

Now the Chicago Tribune reports:

Wall Street is concerned that the loss this fall of some longstanding retail names such as Field's in the changeover of some 400 stores to Macy's by parent company Federated Department Stores Inc. has hurt sales at some locations.

Apparently they didn't get as much business as they anticipated over the Christmas holiday. And why would they? It was the name that brought people in -- and Federated went and changed that. So now they've fired the store manager but it's hard to see how that'll help. They've really driven the entire chain into the ground.