The Age of One App Per Website is Over

While preparing for next week's presentation on Responsive Design, I tried to recall my original uneasiness over the phone app frenzy. You remember -- that short painful period only a few months ago when either you were developing a phone app version of your site or you just weren't serious. You thought it silly? So did I. But it took me a second to remember why. I mean, this was before Responsive Web Design had sunk in as a possible solution. So why the initial uneasiness? And then of course I remembered: the notion that your average user was going to download a separate app for every site -- the equivalent of taking your collection of bookmarks and downloading a separate program for each -- was a complete absurdity. Thank God, we're beyond that. It's history.