Famous Last Words (Chap. 5k)

"Get the App"

Please, enough is enough is enough ... :-(

Famous Last Words

"Download our app"

No Thanks ...

'Get the App' (#FamousLastWords)

'Get the App' (#FamousLastWords)

-- From the same crowd that would've told you to get a new record player for each new record ...

Famous Last Words

• 'Download Our App' -- Offer I generally tend to avoid  (1)
• 'Artificial Intelligence' -- Phrase at which I stop reading and leave the room

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1)  I mean I gotta download a separate 'WebApp' for every website I go to?  No thankyou!  So user-unfriendly!  So unnecessary!

Famous Last Words

 Famous Last Words: 'Get the App...'

Free Food at Mickey D's?

 

Sign Reads: 'Download our app to get free food.' (Clark just south of Diversey...)

The Age of One App Per Website is Over

While preparing for next week's presentation on Responsive Design, I tried to recall my original uneasiness over the phone app frenzy. You remember -- that short painful period only a few months ago when either you were developing a phone app version of your site or you just weren't serious. You thought it silly? So did I. But it took me a second to remember why. I mean, this was before Responsive Web Design had sunk in as a possible solution. So why the initial uneasiness? And then of course I remembered: the notion that your average user was going to download a separate app for every site -- the equivalent of taking your collection of bookmarks and downloading a separate program for each -- was a complete absurdity. Thank God, we're beyond that. It's history.